For nearly 100 years Wheaties has been referred to according to the cereal’s popular ad slogan: the breakfast of champions. 

But, here in the 21st century, there may be a new go-to for elite athletes. 

Okay, so we can’t truly say that athletes are forgoing the century-old sports-associated Wheaties brand, but we can tell you what one of the best of the best chooses each day... Lifeboost coffee! 

Each and every day, world champion snowboarder, Lindsey Jacobellis, chooses to fuel her mornings with Lifeboost.

One look at Lindsey, her achievements, routines, her dedication, and life in general, you’ll quickly see why the choice for the healthiest coffee on the planet is a wise one.

One thing that most successful people have in common is routine. Disciplined folks in every walk of life testify that a daily routine is a contributor to their success. 

So, what does a typical day look like for a world champion? 

According to Lindsey, her day starts simple. 

First thing upon waking, Jacobellis brushes her teeth and has a big glass of water. Then, it’s time for a walk with one of her loves, her dog Gidget, a yorkie/silkie mix. 

After returning from that 15-20 minute walk, it’s time to heat water for her french press... 

As the water heats, she grinds her favorite coffee for a fresh cup. 

She feeds Gidget, preps her breakfast of eggs and vegetables, as the smell of Lifeboost coffee, medium roast, now beckons her. The coffee is ready in her french press, and she can enjoy a cup of health with her breakfast, now ready to fully tackle her day. 

Finishing up her meal and her coffee, with some music playing in the background putting her “in the zone” for the day ahead, she checks her email (don’t we all), and with her goals in the forefront of her mind and efforts, it’s time for a run and a workout.

One way that Lindsey stays fit while enjoying the California sun still involves a board, minus the snow. On non-training days, Jacobellis enjoys surfing when the waves are just right to help her cardio and improve upper body strength.

But, training, athleticism, and championships aren’t the only things that define this snowboarder...

Coffee boasts many benefits that can fuel not just the bodies of athletes, but of each and every coffee drinker.

• The problem is, not all coffee is created equal. 

• Many conventional coffees contain blends of both high and low quality beans.

• Many conventional coffees contain harmful molds and mycotoxins

And, many conventional coffees are grown using pesticides, fertilizers, and other harmful chemicals that are just plain bad for you.

Each of these things and more, completely negate the benefits to be gained by drinking coffee.